While scrolling through my feed, it's fairly common that I see an advertisement that evokes a strong mix of anger, confusion, or annoyance in me. I think most consumers of media have become victims of a phenomenon I like to call (for lack of a better term) rage bait marketing . Several brands, especially those targeting Gen Z audiences, have begun monetizing collective anger. Kim Kardashian's clothing brand, Skims, has become known for its several absurd and impractical linge

Green & Yellow. Iconic. The University of Oregon has established a brand identity that speaks for itself. Between the colorful visuals, landmarked on the map as the “Nike School”, and of course the Mighty Oregon Duck, UO is widely recognized across the country for its branding practices. When we take a step outside of athletics, however, it's easy to question who the University really attracts through its marketing. The overarching question in this regard is what is it about

Concert culture always follows a concrete structure. The cycle starts (usually on TicketMaster) fighting to claim tickets ranging anywhere from $200 to $900. If you're lucky enough to win the Ticketmaster war, you then spend months preparing an outfit, finding the closest hotel to the venue, and spending a good four hours getting ready day of. You've spent months building up to this moment, and once you're there you're surrounded by people who all love the same artist you do,